A - Fundraising and marketing (SPM12)

Course topics: Fundraising - Development and basic terminology. Principles and ethics of fundraising. Fundraising team, personality and profession of fundraiser. Motivation for fundraising. Fundraising techniques, individual and corporate giving. Service (social service) vs. product in marketing. Marketing - basic terminology (recipient, client, customer, market, assortment, package of services). Marketing in social services. Product / service life cycle, brand in marketing. Mission and vision in marketing. Strategic and marketing planning. Marketing mix, marketing communication.

Supervisors and educators:
doc. PhDr. Silvia Puteková, PhD. - Kogarant
Mgr. Ľubica Nicolussi, PhD. - Schvaľujúci zápis
Mgr. Peter Patyi, PhD. - Schvaľujúci zápis, Kogarant
doc. PhDr. Miriam Slaná, PhD. - Zabezpečuje, Hlavný garant
doc. Mgr. Michaela Gašparová, PhD. - Zabezpečuje, Prednášajúci, Cvičiaci, Vedúci semináru, Skúšajúci, Zodpovedný za elearning

Code: SPM12

Period: LS

Credits: 5